Importance about SEO and Website’s Hosting Server Location

A business website uses SEO or Search Engine Optimization for having better rankings in the Search Engine results, so that it can have more website traffic, and consequently sales. 

Websites are hosted on web servers, and the location of the web server may have little or no impact on the SEO of the website.

Websites Having a Single Language and Targeting Web Traffic in Any Given Country

Leading search engines, including Google and Bing, give you permission to set the country target in the webmaster tools section. You can set any given country in the country tab section’s drop down menu. 

So if your website uses the French language and the users are located in France, then you can select “France” in the dropdown menu, given in Webmaster tools section. But where the location of server attains significance is in the area of website’s speed of loading.

If the website is hosted in France itself, then it will be loaded in lesser time, when users in France surf it. If the web server of this given website is located in the USA, then the speed of loading will be slow, and depending on the quality of server the speed difference will be noticeable or negligible.

Hence, a country-specific website should be hosted in a specific country, for faster loading speeds. On the other hand, there are also high-quality servers in the USA that can host your website with fast-speed loading in any given country. That is why a number of country and language specific websites are hosted in the USA. 

So for good website loading speed, you should either host your website in the given country or should use a high quality web hosting service in India. The impact on SEO is minimal, but you can, and should, aim to offer a good navigation and user experience to your visitors.  

When your Website Is in a Single Language and Targets Users from Across the Globe

When your website is in English or some other language that is spoken in multiple continents and countries across the globe, then you need to choose the “Unlisted” option in Goggle Webmaster tools.  

In this case, the server location of the website is not relevant for SEO and other areas, and it can be located anywhere.

What is important here is the use of CDN service. CDN or Content Delivery Service provides different server nodes to the users so that they download resources faster and easily. 

Important about SEO : How SSL Certificate Can Help SEO Rankings?

As the nodes of a high-quality CDN service are located everywhere around the globe, they also have a close proximity to users located anywhere on the planet. “Cloudflare” and “KeyCDN” are some of the CDN services available today.

Websites Which Target Users throughout the Globe and Are Run in Multiple Languages

A number of websites run in different language versions (languages include French, English, Japanese and German among others). They target users across the globe. These websites can operate in 2 ways. They can have country specific web servers, but this is a more costly option. 

The other way is to have all language versions of the website hosted on a single server, along with a proper CDN service. Most of the multilingual websites run this. The path is more easy to manage and cost-effective as well.

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Hence, it is not necessary to have a website server in a country and region where you want SEO. The significance is little and may also be irrelevant in most of the cases.

John Mueller from Google holds the same view and explains that if a business website uses gTLD and ccTLD (Top Level Domain) and the Webmaster tools, then the geo-targeting of Google is based on these parameters and not on the location of the server. 

Hence, any business can have the location of its website server anywhere it wants and choose what works best for it.

As An Administrator Five Things You Must Do To Keep Your Server Secure

As an administrator, are you doing all that you ought to do in order to secure your server? At the point of setting up a framework, getting your network up and running will frequently be your essential concern.

In any case, making your applications to work effectively without tending to the security needs of your infrastructure could have annihilating outcomes down the line.

Here are five things you should do in order to keep your virtual private server hosting secured.

Make sure everything is up to date:

As an admin you should know that the basic thing is to keep your network up to date. Most persistent threat to servers is usually outdated systems and applications other than hackers and malware.

Whatever devices and applications are set up, whatever system your business utilizes whether on the server side or the customer side, you have to give consideration on security and guarantee everything is kept.

Know about your hosting security; 

• Is VPS Accounts Secured From the Provider’s Admin User?

Communicate with your users:

Most IT expert treats their users as problem waiting to happen and the users sees this as arrogance. In most cases the IT department are often the most hated department this is partly due to lack of communication. You should simply set up an open, honest talk with your clients, 

Get some information about their security issues, converse with them about what they have to carry out their employment, and demonstrate to them that you think about their issues. Your area of expertise ought to exist to empower and secure your organization.

So leaving your users to solve things on their own can make them do things that can affect your network.

Be alert and detect any Intrusion:

Every network needs three protective system in place to be considered as secured this system includes firewalls, a method of authentication and an interruption discovery or monitoring system.

It's additionally beneficial to investigate a VPN arrangement, to permit clients to safely get to corporate assets while in the field. 

Go mobile:

As an administrator you should incorporate mobile application into your system , this will enable your employees to use the device, app and resource they need to do their job, since some of them works outside the office some times.

Monitor and manage your network:

Finally always pay consideration to your system. Notwithstanding routine checkup for interruption in your intrusion system, it's basic that you perform normal reviews of your server and system security.

Inspect which service is running, what patches you have connected as of late, what conventions you have set up for overseeing security crises, and what records are available on your server.

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• Is VPS Enough for Running a B2C E-commerce Site?

How is your site Hosted? Over 30,000 Sites Hacked Daily

It has been estimated that over 30,000 new websites are identified each day for distributing malicious code to users. This websites are all hacked by malicious people. A hack can be targeted or just a random hack.

Who is at risk?

All sites, from individual site to the biggest organizations, stand a shot of being hacked. There's a tremendous measure of malicious code out on the web and generally little protective measures a webpage owner can take.

It may happen that you are making mistakes while selecting hosting provider. You should check out what are the common mistakes while choosing web hosting services.

Little to medium sized business is particularly at danger because of the fact that premium web security alternatives are likely out of their expense ranges.

Knowing how to perceive, prevent or dispose of a web security issue is an absolute necessity for an independent entrepreneur.  How do you host your site? Do you know that your hosting option can also be a factor, for easy hacking?

What are the consequences?

A hacked site can destroy your business. You will lose your clients' trust, as well as be removed from Google’s index to protect visitors. Consider how hard you attempted to rank in Google just to see it discarded by some programmers.

Google will notify you if you site is hacked and your visitors see a message showing that your site has been hacked when they load your page. Just imagine the kind of havoc that message could cause to your website’s credibility, the click-through rate and search performance.

In order to ensure that you site is secured you should go for business class cheap web hosting option that considers security important.

Cheap hosting options are not advisable. It might be sufficient for an unimportant individual site, but not for your business.

Follow this tip to prevent hacking:

• Constantly monitor your site with the aim of finding out any potential issues or dangers quickly. 
• Follow good coding standard.
• To help protect your site choose a very difficult passwords.
• Always limit your login attempts or you can also enable two-step verification.
• Always update your software.
• Make sure your site’s backup files are kept clean and current so you can easily restore it when needed.

Knowing how to recognize and quickly react to every kind of alert issued to you by Google can be effective in keeping up your site's credibility.

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